Smell of Success

A wholesale spice company's hidden outlet store

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t’s next to impossible to find the prefab warehouse that is home to the Atlantic Spice Company retail store, but follow your nose. The retail outlet of this wholesale distributor, in its unlikely location set back from the road in North Truro, is filled to the brim with fresh and pungent spices, herbs, tea, dried fruit, oils, extracts, nuts, seeds, pasta, grains, and beans in countless and exotic varieties—four different types of paprika, for example, Aleppo peppers from Syria, Thai Sriracha hot sauce, Tunisian harissa, Mexican chilis, bee pollen, and critically acclaimed cajun spice. Yeah: in Truro. There are also unique housewares and kitchen gadgets for sale here.

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Truro’s Highland House Museum, tucked away in a grand 1907 summer hotel that closed in 1961, has the only known surviving powder bag carried aboard the Mayflower and a model of the Sea Witch, the only Truro fishing boat to survive the Gale of 1841, which wiped out the entire rest of the fleet and with it a generation of Truro men who never returned to port.

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