Slush Fund: Advertise With Us

Don't let your business be an undiscovered secret.

Night Shots of Boston

Photo: Les Wood

M has simple, clear, and reasonably priced ways for businesses of all sizes to promote themselves, from static and animated advertising to events that drive customers to venues. spotlights what makes Boston special and unique—including your business. Plus, MySecretBoston is strongest in the most desirable demographic for advertisers: the young professional. Skewing female, the plurality of our users are between the ages of 25 and 40.

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The numbers

Average time on site: 5:41, nearly six times the national average
Average number of pages viewed per visit: six
Audience gender: 61 percent female, 36 percent male
Audience age: 28 percent are 18 to 24; 40 percent are 25 to 34; 26 percent are 35 to 44
Visits from users in 56 countries. Top countries of origin, in rank order: the United States, Canada, the U.K., Germany, Australia, France, Thailand, Spain, Israel, Ireland, New Zealand, Switzerland

The old way

Conventional media’s audience is plummeting, meaning they (and their advertisers) reach substantially fewer customers.

Our way

Boston is one of the nation’s most Internet-savvy cities, with half of its adult population online.

• The average time people spend on interactive and community websites has surged 883 percent since 2003, accounting for more than 10 percent of all Internet use. is an interactive and community website.

• Eighty-four percent of Americans say online customer evaluations influence their decisions about whether to buy products or services. is an online customer evaluation website.

• The number of visitors to online discount and coupon sites is up 42 percent just since 2007. Searches that include words such as “coupons” rose 161 percent last year and “discount” 26 percent. offers discounts, coupons, giveaways, deals, and a category called “Cheap+Free.”

• Bostonians in particular flock to social-networking sites. Boston is among the top five Twitter cities, along with New York, Los Angeles, Toronto, and San Francisco. provides its content simultaneously on Twitter, Facebook, and other social networks.

Who will see your ad has four target audiences and will tailor your ad to reach the one(s) you want:

The Young Professional
Age: 24-35
Likes to try new things
Greatly influenced by friends and social circles
Prefers the Internet as the primary source of information, including while at work
Very social, with significant disposable income

The Parent
Age: 35 to 50
Internet savvy but vastly underserved online in this market
Always in search of new activities and destinations for families with kids
Price conscious
Time constrained and eager for a source of ready information

The Tourist
Age: 18 to 50+
Heavily reliant on the Internet to plan a visit
Heavily dependent on customer evaluations
Eager to go where the locals go and off the beaten path
Significant disposable income for dining, entertainment, shopping, and accommodation

The College Student/Recent Graduate
Age: 18-23
Likes to try new things
Greatly influenced by friends and social circles
Prefers the Internet as the primary source of information
Very social and more likely to spend than save

What we deliver is strongest among the people who comprise the single most desirable demographic for retail advertisers: women aged 25 to 39. Because of the preponderance of college students in Boston, consumers aged 18 to 24 also drive the economy here.

MySecretBoston has been named the best travel blog in Boston by The Guardian newspaper.

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