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Card Trick

Cards that don't look like they're from the mall

justnextdoorPhoto: Andrew Kubica

T

he right gift, and even the right card, can make or break a special occasion. Which is why the hidden-away Just Next Door Card and Gift Shop is a great secret to know. It carries the right gift and greeting card for any occasion—thoughtful, creative, and original cards, too, not the same familiar ones you find in the stores at the mall. You’ll find an eclectic assortment of gifts here, from girlie creams and lotions to clothes to small housewares to educational toys, children’s books, and other imaginative kids’ stuff that the box stores don’t sell. Burns

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The average American household buys 35 greeting cards per year. One third are for birthdays and most of the rest for the winter holidays and Valentine’s Day. Women account for more than 80 percent of greeting-card purchases.