Slush Fund: Advertise With Us
Don't let your business be an undiscovered secret.
Photo: Les Wood
M
ySecretBoston.com has simple, clear, and reasonably priced ways for businesses of all sizes to market and promote themselves, from static and animated advertising to events that drive customers to venues. MySecretBoston.com spotlights what makes Boston special and unique—including your business. Plus, MySecretBoston is strongest in the most desirable demographic for advertisers: the young professional. Skewing female, the plurality of our users are between the ages of 25 and 40.
Want to do business with MySecretBoston.com? Contact us.
The numbers
Monthly page views: 108,130
Average time on site: 5:41, nearly six times the national average
Average number of pages viewed per visit: six
Audience gender: 61 percent female, 36 percent male
Audience age: 28 percent are 18 to 24; 40 percent are 25 to 34; 26 percent are 35 to 44
Visits from users in 56 countries. Top countries of origin, in rank order: the United States, Canada, the U.K., Germany, Australia, France, Thailand, Spain, Israel, Ireland, New Zealand, Switzerland
The old way
Conventional media’s audience is plummeting, meaning they (and their advertisers) reach substantially fewer customers.
Our way
More than 800 million people use the Internet every day to get information. The average American spends 67 hours and 39 minutes a month online and views 2,352 web pages.
Boston is one of the nation’s most Internet-savvy cities, with half of its adult population online.
• The average time people spend on interactive and community websites has surged 883 percent since 2003, accounting for more than 10 percent of all Internet use. MySecretBoston.com is an interactive and community website.
• Eighty-four percent of Americans say online customer evaluations influence their decisions about whether to buy products or services. MySecretBoston.com is an online customer evaluation website.
• The number of visitors to online discount and coupon sites is up 42 percent just since 2007. Searches that include words such as “coupons” rose 161 percent last year and “discount” 26 percent. MySecretBoston.com offers discounts, coupons, deals, and a category called “Cheap+Free.”
• The amount of time people spend watching online videos sites has soared 2,000 percent since 2003. Nearly 150 million U.S. Internet users—75 percent of all Internet users—watch an average of 96 videos online per month. MySecretBoston.com features locally produced weekly videos.
• Bostonians in particular flock to social-networking sites. Boston is among the top five Twitter cities, along with New York, Los Angeles, Toronto, and San Francisco. MySecretBoston.com provides its content simultaneously on Twitter, Facebook, and other social networks.
Who will see your ad
MySecretBoston.com has four target audiences and will tailor your ad to reach the one(s) you want:
The Young Professional
Age: 24-35
Likes to try new things
Greatly influenced by friends and social circles
Prefers the Internet as the primary source of information, including while at work
Very social, with significant disposable income
The Parent
Age: 35 to 50
Internet savvy but vastly underserved online in this market
Always in search of new activities and destinations for families with kids
Price conscious
Time constrained and eager for a source of ready information
The Tourist
Age: 18 to 50+
Heavily reliant on the Internet to plan a visit
Heavily dependent on customer evaluations
Eager to go where the locals go and off the beaten path
Significant disposable income for dining, entertainment, shopping, and accommodation
The College Student/Recent Graduate
Age: 18-23
Likes to try new things
Greatly influenced by friends and social circles
Prefers the Internet as the primary source of information
Very social and more likely to spend than save
What we deliver
MySecretBoston.com is strongest among the people who comprise the single most desirable demographic for retail advertisers: women aged 25 to 39. Because of the preponderance of college students in Boston, consumers aged 18 to 24 also drive the economy here.
Want to do business with MySecretBoston.com? Contact us.
Our partners
Here are more ways MySecretBoston.com can help you with you reach your audience:
Save My Table is a Boston-based on-demand, web-based software solution that helps restaurants manage their guest experience with online reservations, email marketing, detailed guest histories, comprehensive table management, and powerful reporting—without (as other such services require) special hardware other than an Internet-connected PC or a Mac, no startup costs, and only a few hours of staff training. For free trials and more information, contact a MySecretBoston.com sales rep or see our website.
Interested in Save My Table? Contact us.
